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Achieve Consistent, Sustainable Income with a Freedom-Focused Strategy—Without Overwhelm or Burnout

For service providers, coaches, and educators who want a clear path to financial freedom and a business aligned with their life goals.

Why May Feels Like “May-Sember”—And How I’m Growing My Business Without Burning Out

Life is full, and business doesn’t stop. Here’s how I’m staying present and keeping sales steady—without the hustle.

At the time of writing this, yesterday was Mother’s Day. Today, it’s my daughter’s birthday. I’m squeezing in this email before I head out to take treats to her class as they sing happy birthday, followed by a BBQ, just the four of us, that we’re throwing for her.

Last week, I was on a school trip with my son one day and volunteering in my daughter’s class the next. This week, we’re prepping for her birthday party with her school friends and hosting one with close friends and family. It’s full-on.

One of the moms at school called it May-Sember—and honestly, that’s exactly what it feels like.

It used to be that moments like this—where life outside of business is demanding more of me—would create so much tension. Because the only model I knew for growth was doing and creating more.

And because I’m naturally growth-minded, I could bypass that misalignment. I’d power through. I’d push harder. I’d take on the big projects even when my bandwidth was already stretched.

But over time I’ve realized: Growth at the expense of my nervous system isn’t growth I’m interested in anymore.

Now I understand that a sustainable business needs seasons—times to build and birth, and times to stabilize, optimize, and let what you’ve already created work.

Summer is that softer season for me. Between birthdays, travel, and more time with family, it’s not the season where I want to be launching or running at full capacity. It’s when I want to feel fluid. Present. Still supported by my business—but not in a way that requires me to hustle just to stay afloat.

That’s why I created Scale Your Sales.

It’s a short, actionable mini-course that hands over the exact strategies I use in seasons like this—when energy is lower or redirected elsewhere, but I still want to support revenue, keep momentum, and deepen service.

If you’re already making some sales and you want to build on that without needing to launch something new or stretch yourself even thinner, this was made for you.

It’s the behind-the-scenes playbook I lean on to work with my capacity, not against it.

And you can dive in and start applying it this afternoon.

Here’s to letting it be easier

Some behind the scenes snaps from life this past week. 

Special every day moments made possible by the systems and strategies waiting for you inside Scale Your Sales:

Impromptu champagne date with my girlfriend in my backyard before picking the kids up. I live for last minute meetups like that.
Spending all my money on plants and I ain’t mad about it. I can’t tell you how much joy my garden brings me. Seeing it come together slowly but surely is chef’s kiss.
Monthly lunch date with my girls; finally al fresco
My new workstation
Last week was the first week of the summer season at the tennis association I’m part of and it feels so good to be back.
Random family day out for the hottest day of the year so far
More from this weekend’s Mother’s Day celebrations
The Lifestyle Edit | Start, Grow And Scale An Online Business

Hi, I'm Naomi Powell

I’m Naomi, founder of The Lifestyle Edit. My mission? To empower entrepreneurs to build profitable, purpose-driven businesses on their own terms. I believe in creating freedom and fulfillment, without burnout.

The Lifestyle Edit | Start, Grow And Scale An Online Business

The ONE Key Content Secret Stopping You From Selling Out Your High Ticket Offers

If you’ve been struggling to sell your high ticket offers on social media, this is the missing piece where you’ll discover my proven content strategy, along with examples to this in action

Did you know I have a private podcast?

The Lifestyle Edit | Start, Grow And Scale An Online Business

Every Tool And Resource Powering My 7-Figure Business

I’ve scaled my business to 7 figures with a tiny 2-person team, serving our students well while keeping our profit margins high.

 FREE MASTERCLASS 

How to create sustainable high cash months that put your lifestyle and life first in your coaching or online business

Three things stopping coaches from achieving this – and a step-by-step guide to what you need to do instead to focus on what truly matters.

Learn how to create offers that feel easeful to deliver and easy to sell, and scale your business by doing less while achieving more.

Do you want to make more sales in your coaching or service based business?

The only thing you stand to lose is the constant stress and unpredictability of an unstable income stream. Take the plunge and dive into “Scale Your Sales” to achieve a sustainable, profitable, and enjoyable business.