It looks like growth… but quietly drains your capacity and focus.
Just before the break, a student sent me a message that I haven’t stopped thinking about — because it names a pattern I see constantly in my students.
She said something like:
“My self-work can become work.”
And if you’re someone who’s introspective… emotionally intelligent… genuinely committed to growth… you probably know exactly what she means.
Because there’s a version of “doing the work” that’s actually just overfunctioning in a softer outfit.
It looks like:
- constant reflection that never turns into a decision
- collecting more data when what you really need is a direction
- digging to find a deeper meaning instead of doing what you know to do
- re-reading, re-processing, re-evaluating… but rarely closing the loop
- staying in self-analysis because it feels safer than choosing
This is all because choosing is vulnerable.
When you choose, you stop hedging.
You stop keeping every door cracked open “just in case.”
And that means you have to risk being wrong or seeing that your best isn’t currently producing the results you’d like.
So instead, your brain offers you something that feels productive:
More thinking.
More research.
More ideas.
More options.
I call this overthinking, and under-actioning.
And in January especially, that pattern gets louder because this time of year makes possibility feel infinite — and infinite possibility is strangely exhausting.
You can do so much.
You have so many ideas.
You can see so many paths.
And that’s exactly why you end up depleted.
Overwhelm isn’t always a sign that you’re constrained.
Sometimes it’s a sign that you’re holding too many viable options at once.
Here’s what I want you to consider today:
Not all effort is equal.
Not all money is made equal.
And not every “good idea” deserves your energy.
The shift that student described — and the shift I see in people who start building truly life-first businesses — is this:
They stop trying to fix themselves into being “disciplined enough” to do everything.
And instead, they learn how to:
- identify what’s actually draining them
- close the loops that are leaking capacity
- cut the things that feel normal but are quietly expensive
- focus on what genuinely moves the needle
- starting building structures rather than manifesting
- and let the rest go without making it mean anything about them
That’s maturity.
It’s strategic work, but it’s also nervous system work.
And it’s also one of the most regulating things you can do.
Because when you have a business with too many open loops — too many offers, too many channels, too many half-commitments, too many “maybe I should…” ideas — your nervous system stays slightly activated.
It’s like living with 37 tabs open in your brain.
All of this to say:
You don’t need more pressure. You need fewer decisions left hanging.
Which is exactly why I created The Profit Reset.
Not as a “do less” pep talk.
But as a clear, grounded playbook to help you simplify your business, cut the hidden drains, and finally keep more of what you earn — financially and energetically.
Inside, you’ll see:
- why simplification isn’t a downgrade — it’s a profit strategy
- the most common capacity and profit leaks (that often look “normal” until you name them)
- the cuts and decisions that rebuilt my business from the inside out
- and reflection prompts that help you stop guessing what to focus on next
If you’ve been feeling that pull to do all the things — not because you actually want to, but because it feels safer to keep your options open — this will meet you.
You can take a look here
