Not emotionally — but logistically.
There’s a moment that doesn’t get talked about very often.
It’s when you realise you actually do want more — more income, more stability, more space — but letting yourself fully want it suddenly feels… unsafe.
Not emotionally unsafe, necessarily. But logistically unsafe.
Because the moment you let the desire in, your brain starts firing:
How would I even do that?
Where would I start?
What if I choose the wrong thing?
What if I waste another year trying to figure it out?
So instead of wanting more, you subconsciously pull back.
You aim lower.
You tell yourself to be patient.
You keep things “reasonable.”
Why?
Because you don’t yet have a path your nervous system can trust.
If this tension feels familiar — wanting more, but hesitating without quite knowing why — this offers a steadier way to look at where you are right now.
Our desires not only require us to believe in them. They require our nervous system to be fully on board.
Your mind can want the next level.
You may know that you’re capable of more.
You can even deserve the next level.
But if your body associates that with danger – uncertainty, pressure or confusion – it will quietly slam the brakes.
That’s not a character flaw. It’s just your system trying to keep you safe.
That’s exactly what the Growth Assessment helps you navigate.
It doesn’t ask you to leap ahead.
It doesn’t promise shortcuts.
It simply helps you see your current position with more precision — and understand what actually makes sense to work on from here.
Once you can see that, wanting more stops feeling reckless.
It starts feeling grounded.
Measured.
Doable.
→ You can explore the Business Growth Assessment here
Take it and let me know how you get on.
