Especially in business
I had this moment recently in a furniture store.
I went in, casually browsing sofa options and was instantly overwhelmed by the sheer number of decisions I’d need to make thanks to all the choices.
Different fabrics.
Different fills.
Different layouts.
Right-facing, left-facing, modular, non-modular.
I loved the idea of having that much flexibility.
My brain, though, felt completely fried about five minutes in.
And that’s exactly how business can start to feel.
You know a lot.
You’ve learned a lot.
You’ve been exposed to so many ways of doing things that your mind is constantly toggling between possibilities.
This strategy could work.
That offer could work.
Maybe you should simplify.
Maybe you should expand.
Maybe it’s a visibility thing.
Maybe it’s about systems.
Our brains were never designed to hold this much input at once.
So instead of feeling inspired, you start to feel mentally full. Like there’s no quiet space left to think clearly.
Decisions that used to feel obvious now take effort.
You revisit the same questions again and again.
You keep things moving… but it’s harder to tell whether the movement is actually getting you anywhere.
If this is sounding familiar, this offers a way to narrow the field and see what actually deserves your attention right now.
Here’s the shift that tends to help:
Your nervous system isn’t looking for more options.
It’s looking for fewer decisions.
For a sense of this is the lane I’m in right now — so everything else can fall into the background.
That’s the role of the Business Growth Assessment.
It’s designed to cut through the noise and give you a clear sense of where your business actually is, what matters at this stage, and what you can safely stop carrying for the moment.
When you’re not trying to hold everything at once, your bandwidth comes back.
And with that bandwidth, it becomes much easier to focus on the work that will actually move the needle in this season.
Less mental noise. More grounded focus. More energy for what matters now.
