The quiet system behind higher opens, clicks, and conversions.
My best open rates and conversions don’t come from obsessing over getting my emails right.
They come from sending the right email, to the right people, at the right time.
That’s it.
It sounds simple, but most people miss this completely.
They write one message and hope it lands with everyone — no matter where that person is in their awareness, readiness, or relationship with them.
That’s why it falls flat.
What actually changed things for me was when I built a messaging hierarchy.
Here’s what that means:
It’s a simple map that shows who I’m speaking to, what they’re thinking about at that stage, and what message moves them forward.
It’s the foundation that makes everything else work — your launches, your evergreen and your ongoing marketing.
When your messaging hierarchy is clear, you stop doing “random acts of marketing” and start communicating with purpose.
It’s not about more emails.
It’s about more relevance.
That’s how you build trust and momentum — because people feel like you’re speaking to them, not at them. And because they’re getting the right message according to where they are on your customer journey, they end up having what they need to say “yes” and buy.
Last week I updated mine and walked my students through the process so they could up-level theirs too, as we focus on really driving sales strategically in Q4.
Less efforting; more strategic leverage.
We’re rebuilding the back-end of their marketing so the right people are getting the right message at the right time — and we’re already seeing conversion rates climb and audiences re-engage.
These are the quiet systems that make marketing work on repeat.
Not luck. Not “let’s see what happens.”
Clarity, matched to timing.
If you want to start seeing that shift, try this:
Take five minutes today and write down your top three audience segments — who they are, what they’re thinking right now, and what they need to understand next.
That one exercise alone will show you exactly why your message lands with some people and misses with others.
This is the work we’re deep in behind the scenes right now in Life-First Business and Traction.
It truly is the difference between throwing messages out into the void and running a business that meets people exactly where they are and makes sales consistently.
