Why “more margin” is the missing lever in sustainable scale.
When I say the word margin, most people immediately think of profit.
And yes—financial margin is essential.
It’s the gap between what it costs to deliver your service (your operating expenses) and what you charge.
It’s what gives you breathing room.
It’s what allows scaling to feel easier each year, not harder. Why? Because it allows you to reinvest your money to grow your business, rather than simply working more hours yourself.
You have the excess resources to delegate and invest in systems and resources.
You have the choice to market as scale with things like ads, instead of remaining on a content creation hamster wheel.
You can invest in mentorship to help you strategize and lead your business to this next stage.
Without margin, you’re left with hustle.
So ultimately margin affords you choices.
It makes space for you to lead like a CEO.
But here’s the thing…
If you want to run your business in a truly life-first way, you need to optimize your business, not just for financial margin, but time margin, too.
Do you have deadlines with breathing room—or are you always scrambling?
Do you go deep with your projects or are you overloaded as you attempt to take on more than you actually handle (or execute properly)?
Do you leave space for work to be done well the first time—or are you spread thin, and finding yourself coming up against the same challenges time and again?
This is the difference between having a business that simply makes you money, versus one that gives you freedom – of mind and time.
In the Refine stage, I want us building businesses where both money and time margins are built into the way we lead.
So let me ask you:
👉 Where can you create more financial buffer?
👉 Where can you expand your time margin?
👉 And what would feel different in your business if you had both?
If this is landing for you, I’ve built a resource that will help you sharpen this practice: Scale Your Sales—a quick and potent training you can watch and execute on in an afternoon that walks you through exactly what to do to grow your profits without scaling your work hours.
Because you deserve to grow without grinding yourself down.
Me, two girlfriends and our gang of kids, celebrating the last day of summer with pizza (and wine!) in the park before school starts today! The financial margin wouldn’t mean much if I didn’t have the time to do this on a random Wednesday afternoon.
