When business shifts, life does too — but only if you let it
I want to share a story from one of the women inside Mid-Year Momentum – the 8 week summer container that just wrapped up last week – that I can’t stop thinking about.
When she joined, she was doing what so many of us fall into at this stage: carrying everything, firefighting daily, getting emotionally entangled in things that could be simple, and quietly abdicating responsibility for the real drivers in her business.
Over 8 weeks, she made a series of bold, decisive shifts.
She stopped abdicating and started delegating
She let her admin take the small tasks that were never hers to hold — while reclaiming ownership of the strategic decisions and vision casting that only she could make.
She created systems to set them up for success rather than transferring things over, only to have to come back and fire-fight and therefore, strengthen the limiting belief that others can’t be trusted for support.
And for the first time, she experienced the relief of true delegation.
Instead of abdicating her decisions or the parts of the business that felt “hard”, she leaned into that growth edge and stepped up as a leader for her team and gave herself evidence to support the CEO identity she’s cultivating.
👉 Reflection for you: How are you slowing yourself down by holding everything yourself? And where might you be abdicating — handing off the wrong things to team or “experts” — in a way that’s actually self-sabotaging your growth?
She expanded her support structure
She onboarded a sponsorship contractor, brought in a marketing agency, and implemented new systems that finally gave clarity on what to track, and how to measure their performance, to free her to focus on the bigger vision.
Again, empowered delegation; not abdication or looking for experts to “save” her.
👉 Reflection for you: Where are you under-supported — still trying to duct tape things together instead of building a foundation that carries weight for you?
Where are you looking for experts to solve things that you deem “hard” and are unwilling to explore or expand your own expertise or understanding around?
She had the hard conversations
Instead of people-pleasing or over-explaining, she released a team member whose values no longer aligned. The decision was clean, calm, and final — and it left her with more energy for the people who were aligned.
👉 Reflection for you: What hard conversation have you been avoiding because you’re afraid of how someone else will feel — even though it’s costing you clarity and peace?
She chose life-first
And then she zoomed out to ask herself: What kind of life do I want this business to make possible?
On the day we closed, this is what she shared in the group:
“We made a huge decision very quickly that we’re moving. We found a beautiful house and we’re selling our apartment. It’s a step forward in what you said, like life-first business, where I thought: what do I want to come home to? How do I want my life outside of work to look? And what do I need in order to do better work? Being back in the city, in the rush all the time — it just became so clear that that phase of my life is over.”
That’s the heart of life-first: allowing your business to facilitate the way you want to live, not dictate it.
And having the self-leadership to pivot and make moves to align the way you’re leading and operating your business with what you say you want more of.
👉 Reflection for you: If you stopped designing your business around “what sells fastest” and instead asked, what do I want my life to look like?, what decisions would you make?
Where are you currently shying away from the very decisions that would allow you to have more of what you ultimately want?
Are you just dreaming of a life-first business or actually leading that way?
Radical self-ownership
And can you see the radical ownership in her story?
This isn’t about shaming herself for past decisions. It’s about having the emotional maturity to ask: Where have I been an active participant in dynamics I don’t want — that don’t serve me and don’t serve my business?
And more than asking the question, actually sitting with the answer and being willing to confront and act on what you learn.
Because when we can own that, we can shift it. When we can’t name it — because we’re blaming everyone else, or shaming ourselves into silence — it robs us of the chance to grow.
What struck me was how clearly she could now see: “Oh, this has happened before — but I didn’t want to look at my responsibility in it.” That’s CEO clarity – and it’s the deeper work that nobody sees that’s actually what creates the results you do see.
And notice the capacity piece: when we’re constantly busy, we can’t see. We’re like the chicken running with its head cut off. Space is what allows us to see clearly and make aligned, strategic decisions and that’s what the 8-weeks of weekly coaching inside of Mid-Year Momentum offered her.
👉 Reflection for you: Where might you be too busy to even see the patterns you’re creating — and what space would you need to give yourself to see them clearly?
When we kicked off in July, she was exhausted, over-functioning, and reactive.
Eight weeks later, she’s decisive, strategic, and at peace — building both the business and the life she actually wants.
She summed it up beautifully: “This container has been a bridge. I can see the other side now, and I’m walking toward it.”
I share her story not as a sparkly testimonial, but because I know how powerful it is to see yourself reflected in another woman’s turning point so wanted to share it with you.
Her story is proof: it doesn’t take years. It takes readiness — and the right support that won’t let you hide.
What would life-first look like for you, if you gave yourself permission to choose it?
P.S. This is the kind of shift that happens inside Life-First Business.
Enrollment is reopening later this month (lowest investment we ever offer and with the special bonuses you don’t get otherwise)— so if you know you want to step into this work, keep an eye on your inbox. I’ll share details with you soon.
Here’s a peak into life this past week:
