The quiet questions that helped me rebuild my offers — and my energy.
Offer bloat sneaks in two ways:
- Inside a single offer (too many features, too much of you).
- Across your suite (too many offers to market well).
Both feel generous. Both quietly erode profit, energy, and outcomes.
When I was refining my business model and offer suite a few years ago, I started asking myself some really honest questions — and I cut accordingly because not everything that works is worth keeping.
Sometimes it’s just… excess.
Effort that doesn’t materially change the result.
Energy that doesn’t need to be spent.
Here are a few of the questions I asked myself — and that I now walk my students through too:
- Would I design it this way if I was starting from scratch today?
(Not with what’s already built, but from a clean slate.) - Does every part of this offer connect directly to the result my clients come for?
Or have I added layers that sound valuable but don’t actually move the needle? - Where do I overdeliver because I’m avoiding clearer boundaries?
Or because I’m not clear on what people actually need versus what sounds good?
- Could a simple system or SOP replace my manual time here?
And if not, does this delivery format work for me year-round — summer, holidays, sick-kid weeks and all? - What’s the simplest path for a client to get a result — and am I making it easy for them to stay focused on that?
- If I had to rebuild my business to fit inside 10 hours a week, what would stay? What would go?
(That one alone can show you exactly where the noise is.)
These questions helped me make some hard but necessary decisions — and the payoff is more clarity, better results for my clients, and a business that feels light again.
So here’s a little exercise for you:
Pick one of your offers and look at it through this lens.
What features or steps genuinely move your clients closer to the result — and what could you quietly retire without changing a thing?
Then look at your messaging.
Does it reflect that?
Because when you get clear on what actually drives transformation, your marketing naturally sharpens too.
That’s the work I’m deep in with my students right now — rebuilding offers and messaging so that every word, every feature, every promise actually means something.
No excess. No fluff. Because it’s clarity and focus that converts.
When you get a second, click replay and let me know what changes you’re making.
I’d love to celebrate with you because honestly, these refinements make such a big difference.
