And your nervous system knows it before your brain does.
Let me know if you relate…
Up until now, ‘effort’ has been your advantage.
Working hard worked in school.
It worked in your job.
And it got things moving in the early stages of your business.
When something wasn’t working, you added effort: more hours, more focus, more output, more responsibility.
And for a long time, that strategy paid off.
That is, of course, until your business reached a stage where effort stopped compounding — and your nervous system started shouting at you.
If you’re nodding your head as you read this, you’ve probably become acquainted with the reality that business doesn’t reward effort.
You don’t grow simply because you’re trying hard.
And at this stage, effort applied to the wrong things doesn’t just fail to help — it actively depletes the energy you need, while moving the business backwards.
It sucks and is a real come to Jesus moment as a business owner but it’s a lesson that’s so necessary if you want to grow differently.
I created The Profit Reset because I wanted a place to house all of my lessons, alongside the practical strategic shifts I made because of them, in order to drive growth (specifically profit!) more sustainably.
Until you make those shifts, here’s what often happens in real time:
- Revenue comes in — but it’s tied to activity and your constant input.
- If you’re not launching or creating something new, you’re not making money
- If you pull back, your nervous system doesn’t relax — it tightens because it knows that things are falling through the cracks without you.
This happens because up to this point, complexity has become the way you stabilize income.
More offers = more ways money can come in.
More content = more chances to be visible.
More involvement = more certainty (read: safety) over outcomes.
So when someone says “simplify,” what your system hears is: less control, fewer levers, more risk.
That’s the nuance most conversations miss.
The issue isn’t that your strategies are “bad.”
It’s that many of them were built for an earlier version of you that amassed a ton of evidence that more effort is the answer.
I want to show you that you can apply less effort when you’re actually clear on what business building activities are actually worth your time.
This is what The Profit Reset helps you see with precision.
Not from a motivational lens, but from a profit-per-hour, leverage, and sustainability lens.
Inside, I walk you through:
- where your effort is creating income — and where it’s just creating busyness
- which strategies are actually stabilizing revenue vs. giving the illusion of safety
- how “sophisticated” business setups quietly inflate expenses and decision load (and what to do instead)
- what to cut, consolidate, or restructure without destabilizing cash flow
This is important: The goal isn’t to do less; and it’s not to blow up your business.
The goal is to stop funding effort-heavy strategies that no longer earn their place — so the right ones can finally work without you propping them up.
That’s what this playbook gives you clarity on.
If your business feels heavier than it should for the revenue it’s producing…
If effort is still the main stabilizer of income…
If simplification sounds good in theory but risky in practice and you’re unsure where to start…
This is the work that bridges that gap.
