Blog | The Lifestyle Edit

Holiday Marketing Strategies For Online Businesses (That Don’t Feel Overwhelming Or Salesy)

Here’s how to create holiday marketing strategies that drive revenue while staying authentic to your brand.

Reviewing What Worked (And What Didn’t) In 2024

As the year comes to a close, here’s how to reflect on your business performance, assess what worked, and make strategic decisions for the year ahead.

How To Close Out Your Business’s Financial Year (Without Overwhelm)

From tax prep to bookkeeping, here’s everything you need to know about closing your business books and preparing for the new year. As the year draws to a close, it’s easy to get caught up

How To Set Intentional Goals For 2025 (That Prioritize Both Business And Life)

As the new year approaches, here’s how to set intentional, balanced goals that support both your business growth and personal well-being.

From Burnout to Balance: How I Rebuilt My Business and Life for True Alignment

Discover the untold story of navigating business challenges during life’s biggest transitions. From investing in a $24k mastermind while pregnant to closing a thriving business at its peak, learn how bold, aligned choices created lasting

From Chaos to Clarity: Embracing the Middle Season of Life and Business

Navigating motherhood, business, and life during a whirlwind of back-to-back pregnancies and a global pandemic taught me resilience—but it also left little room for me. Now, in a slower, more spacious chapter, I’m rediscovering who I am, savoring stillness, and learning to embrace the beauty of the in-between. Here’s what this season of “just being” is teaching me.

How to Maximize Tax Deductions Before Year-End

Don’t leave money on the table. Here’s how to ensure you’re prepared and saving where it counts.

Reflections on an “Okay” Year in Business: Why Less Revenue Doesn’t Mean Less Success

2024 was a year of recalibration—not a failure. Amid personal challenges, I simplified my business, shifted priorities, and found peace in less. Here’s what I learned about success, revenue, and making space for what truly

Why Cold Traffic Isn’t Converting and How to Fix It

Breaking down exactly what to put in place to make sure that new people who discover you feel safe and confident to buy. Converting cold traffic can be one of the toughest challenges for coaches

What Does a Coaching Funnel Look Like?

This is exactly what it is and how you use it to consistently attract and convert your ideal clients. When it comes to growing your coaching business, having a sales funnel is essential. But if

The Essential Tools Every Online Business Needs To Run Operations Like Clockwork

The key to working smarter, not harder is to leverage technology to do the majority of the heavy lifting for you. These are the tools you need to know. Running a successful online business requires

Lead Magnet Ideas to Supercharge Your Sales Funnel

Lead magnets allow you to grow your audience and move them along an intentional journey towards a sale. Here’s some ideas to get you started. Lead magnets are one of the most effective tools for

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Insights to help you grow your business the smart way – and give you the space to enjoy the life you’re working so hard to create