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For service providers, coaches, and educators who want a clear path to financial freedom and a business aligned with their life goals.
I support entrepreneurs who value freedom.
Smart and highly capable coaches, educators and service providers who, like me, view autonomy, holistic wellbeing and the capacity & resources to show up deeply in their lives as true markers of success.
I sat down and documented my entire process – and everything I’ve learned over the past decade about the action steps to make that a reality – and the result is Life-First Business.
This is what happens when you don’t start with what matters first and intentionally build a business model around it.
It’s allowed me to generate millions of dollars and create generational wealth for my family.
It unlocked the capacity to be present with kids, invest in my relationships and cultivate a loving relationship with my husband for the last 9 years and counting.
It’s what’s made it possible to prioritize my health and wellbeing and spend my days however I feel called to.
I have limitations on my time, my life is full, things happen and I battle so many of the challenges that you do.
All I’ve done is build my business in a way that allows it to thrive amidst it all.
The time is going to pass anyway. You get to choose how you use it.
You have nothing to lose and everything to gain.
I experiment with what works and what doesn’t and then report back with honest recommendations on what you need (and when you need it) so you can create a profitable business you absolutely love.
We use it to direct traffic from our social media posts into our sales event in an automated way. That looks like using a trigger word that people can comment in the caption, which triggers an automated DM that shares the link to register for our sales event.
This is one of the most powerful analytics tools we use. It basically allows you to see how users interact with your website, sales and registration pages to really understand behavior analytics to improve your copy, messaging and positioning. It’s been a game changer for us and I recommend all of my students in the refine and scale phase to use it.
We also use Typeform to get insights as new people join our email list. We use Typeform here just because it flows better aesthetically from our sign up page
This is the platform we use to host our private podcast, UNCUT. We upload the episodes and they automatically get pushed to our members’ podcast app of choice.
One of our most successful funnels is our quiz funnel. We host it on Interact because their analytics are far better than the others – especially for the price – which allows us to make improvements that increase our conversion rate without reinventing the wheel.
ConvertKit is our email service provider of choice. All of our newsletters are created there, along with all of our funnels and onboarding sequences for students.
We sell our signature offer via a webinar and it’s hosted on Easy Webinar. Once people register, they automatically get entered into an email sequence with reminders about the webinar that are sent directly from Easy Webinar so from registration to the event, all of those moving pieces take place via the platform.
We use Kajabi for all of our various pages from landing pages to transaction pages – as well as for hosting all of our online education – so that people can seamlessly go from making a payment to accessing what they paid for. We also recently started using Kajabi for the private podcast for our LFB alumni membership, Traction.
Three things stopping coaches from achieving this – and a step-by-step guide to what you need to do instead to focus on what truly matters.
I built my business to 7 figures selling high ticket offers.
It was highly rewarding working with people intimately but I ultimately decided to simplify and focus on turning that expertise into a high-touch digital product that can reach more people.
Now I’m keeping things simple and profitable with a tiny 2-person team, serving students inside Life-First Business and out alumni membership, Traction.
Nothing I teach is theory. It’s been amassed by doing it – and from a combination of my lived experience and supporting businesses of all shapes and sizes to grow and scale.
Mama
I was born and raised in London but now live in Brooklyn with my New York-native hubby Michael and our two kids.
I credit the business I have today – and the way it feels – to my children.
For the first time in my life, working harder wasn’t the fail-safe answer. And as I imagined what I wanted not only for me, but for them, it gave me the courage and the compelling “why” to create what you see today.
Mentor
I feel blessed to have mentored many brilliant founders and CEOs you likely know and follow today.
Entrepreneurs come to me when they’re ready to work smarter, while also getting the energetic support to move through limiting beliefs and old stories in order to step into their infinite potential.
Writer
I’ve loved writing for as long as I can remember and you’ll typically find me reading books, buying books or thinking about books. And it’s that love of books that spurred my love of writing.
Shortly after graduating, I landed my first role as a fashion editor at a leading London newspaper – the youngest person to hold a senior writing position at a UK national paper. I went on to write and style for magazines and newspapers, and then with fashion and lifestyle brands creating 360 marketing campaigns.
WANT TO BOOK ME?
Bringing a unique blend of legal expertise and entrepreneurial spirit, my events are more than just educational; they’re interactive experiences designed to empower and enlighten. Book me for your next event and let’s transform complex legal concepts into accessible, actionable knowledge.
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Every Tool And Resource Powering My 7-Figure Business
Our digital shop is full of instantly accessible tools, trainings, and templates designed to help you create momentum — fast.
Whether you’re creating your first offer, refining your messaging, or getting your systems in place, there’s something here for you.
The only thing you stand to lose is the constant stress and unpredictability of an unstable income stream. Take the plunge and dive into “Scale Your Sales” to achieve a sustainable, profitable, and enjoyable business.
Sign up below and I’ll shoot you a podcast episode that walks you through my entire journey from my transition from publishing to getting started, through to growing and scaling the business.
