Not sure what your business needs next?
Take the free quiz and get personalized strategies to scale sustainably.

BRAND NEW FREE MASTERCLASS

Achieve Consistent, Sustainable Income with a Freedom-Focused Strategy—Without Overwhelm or Burnout

For service providers, coaches, and educators who want a clear path to financial freedom and a business aligned with their life goals.

When Being “Low Maintenance” Starts To Cost You

This took me a long time to see.

For a long time, one of the things I was most proud of was how little I needed.

I didn’t ask for much.

I didn’t want to be difficult.

I took pride in how little space I took up.

Being “low maintenance” felt like a virtue — like proof that I was good, capable, easy to work with.

And I carried that identity with me into adulthood.

Into friendships.

Into romantic relationships.

Into business.

What I didn’t see for a long time was how quietly expensive that pattern was.

Unmet needs I never named.

Being underpaid because I didn’t want to rock the boat.

Agreeing to terms and dynamics that didn’t serve me.

Opportunities passing me by — not because I wasn’t qualified, but because I wasn’t direct about what I wanted.

I was giving constantly.

Adapting constantly.

Reading the room constantly.

And getting… crumbs.

Nobody else is at fault. Those were simply a byproduct of the fact that I had simply trained myself to believe that asking for what I wanted – and pushing for more – wasn’t safe.

The hardest part about patterns like this is that when they’re deeply ingrained, they don’t feel like patterns.

They feel like who you are.

It wasn’t until I could see this dynamic — clearly and compassionately — that I could begin to change it.

Now, everything revolves around me by design and I’m unapologetic about advocating for myself and being clear about my needs but it took a lot of work to get here.

And this is something I see over and over again with women who are intuitive, emotionally intelligent, and highly capable:

You don’t need more willpower. You don’t need to be louder.

You need language for how you’re wired — so you can stop unconsciously self-abandoning in the places that matter most.

If any of this is landing a little too close to home, this helps you see how you’re currently operating — without judgment.

That’s exactly why I created a simple assessment.

It’s designed to show you:how you’re operating right now, what it’s costing you (often quietly), and where you might be shrinking or over-adapting without realizing it.

Not so you can judge yourself.

So you can finally choose differently.

You can explore the assessment here

You don’t need to become someone else.

You just need to stop shrinking parts of yourself and pretending that the crumbs are okay, when you know you want the cake.

Sit with that – and as always, feel free to reply and let me know what comes up for you.

Hi, I'm Naomi Powell

I’m Naomi, founder of The Lifestyle Edit. My mission? To empower entrepreneurs to build profitable, purpose-driven businesses on their own terms. I believe in creating freedom and fulfillment, without burnout.

The Lifestyle Edit | Start, Grow And Scale An Online Business

The ONE Key Content Secret Stopping You From Selling Out Your High Ticket Offers

If you’ve been struggling to sell your high ticket offers on social media, this is the missing piece where you’ll discover my proven content strategy, along with examples to this in action

Did you know I have a private podcast?

The Lifestyle Edit | Start, Grow And Scale An Online Business

Every Tool And Resource Powering My 7-Figure Business

I’ve scaled my business to 7 figures with a tiny 2-person team, serving our students well while keeping our profit margins high.

 FREE MASTERCLASS 

How to create sustainable high cash months that put your lifestyle and life first in your coaching or online business

Three things stopping coaches from achieving this – and a step-by-step guide to what you need to do instead to focus on what truly matters.

Learn how to create offers that feel easeful to deliver and easy to sell, and scale your business by doing less while achieving more.

Do you want to make more sales in your coaching or service based business?

The only thing you stand to lose is the constant stress and unpredictability of an unstable income stream. Take the plunge and dive into “Scale Your Sales” to achieve a sustainable, profitable, and enjoyable business.