That’s your cue to build one that finally fits.
Two years ago, I started quietly dismantling a version of success that everyone around me said was “the dream.”
Seven figures. Social media. A big team.
The kind of business I used to think was the pinnacle.
But the deeper I got into it, the more I could feel it — the pace, the noise, the pressure to keep growing for the sake of growth.
It wasn’t that it stopped working.
It was that it stopped feeling like mine.
I remember sitting at my desk one afternoon in 2022 – calendar full with live delivery, Voxer to the brim with long messages from clients, thinking about what I need to post next – and realizing:
I’d built a business that gave everyone else freedom… except me.
I was giving, showing up and pouring into others, in a way that kept me in a perpetual state of exhaustion.
Not in the typical sense – I was working part time hours and had flexibility – but more so in the energetic sense.
When you’re pouring into everything and everyone else, very rarely do you have the capacity to nourish yourself in the same way.
That was the moment I decided to reimagine everything.
Not from resentment, but from responsibility.
Because if I could build something this big, surely I could build something that actually fit.
I started asking different questions —
What would “enough” look like? And not in the abstract sense, but real crunch-the-numbers-level clarity.
What would it mean to build a business that holds me — not one that I have to hold up?
What if growth could feel grounded?
It meant rethinking everything.
Simplifying offers that worked “too well.”
Restructuring how I worked with my clients.
Removing cash flow streams altogether.
Creating space again for the things that make me, me — family, stillness, creativity, presence.
It was a strange, uncomfortable transition — letting go of the old metrics, the old proof points, the unspoken grief of letting go of what was, by most people’s standards, “working”.
But the truth is, I wasn’t choosing less.
I was choosing alignment.
And what’s followed since has been some of the most peaceful, profitable, and purpose-filled years of my life.
My business became leaner, but my margins grew.
My calendar softened, but my creativity came back.
And perhaps most importantly, I stopped feeling like my ambition had to come at the cost of my life.
Because ambition isn’t the enemy.
It just needs better boundaries.
I share this because so many people I speak to are at that same quiet crossroads — where things look successful, but they don’t feel sustainable.
Where they can sense something in their system whispering, “It can’t keep being like this.”
If that’s you, this is your reminder:
It’s okay to want big things.
It’s also okay to want them at a pace that doesn’t burn you out.
Redefining success doesn’t mean stepping back.
It means finally stepping into what’s true for you.
Here’s a peak at life this past week…
Park lunch with our friends and their kiddos
My fam bam
Atlantic Antic 2025 – the oldest and longest street fair in Brooklyn
Make your own pizza night with friends in the neighbourhood
Book club dinner with some local mom friends. We just finished reading, Honey and Spice by Bolu Babalola
Monthly girls’ lunch with two of my girlfriends in the neighbourhood.
Sweater weather
Post farmer’s market run
Ballet class
Solo coffee date at Thea – highly recommend if you’re ever in NYC
NYC in fall
Adding to my Black Friday hit list at Rachel Comey
