Because “showing up” doesn’t mean you’re actually moving forward.
I love a good burst of inspiration. I don’t love burst-based marketing.
I’m choosing channels that compound: steady list growth, predictable opt-ins, assets we can reuse. When visibility works, it looks… quiet. Boring, even. But it stacks.
Here’s my 3-question test before I say yes to any visibility idea:
- Predictable? Can I estimate subs/sales based on past data or a clear funnel?
- Ownable? Does this drive people to a place I control (email), not just a scroll?
- Sustainable? Can future-me run this when life is life-ing — without resentment?
If it’s not a “yes/yes/yes,” it’s a no for now.
I’d rather reclaim that energy for myself, regroup, and find something that actually ticks those three boxes, than just push through for the sake of being “consistent.”
Because consistency without clarity is just busywork.
And busywork doesn’t build freedom — it builds resentment.
That was a big theme inside Map Your Quarter last week — a strategic planning workshop I run for my students each quarter.
One of the things I always ask them to do live on the call is to get honest about what’s actually creating results.
I’ll say, “How many posts did you share in the feed on Instagram last quarter? How many of those directly led to sales?”
If you don’t know, we’ve got work to do.
If you do know, what does the data tell you? Were those posts converting, or were you posting just to stay visible?
It takes a while for people to really get this – because it’s a completely different way of thinking about your business – but once they do, it completely shifts how much their working and the outcomes they get from the hours where they are.
Because that’s the difference between motion and momentum.
You stop showing up for the sake of it. Instead, your visibility efforts are actually leading to predictable sales results.
That’s why they earn more and work less.
They’re not doing random acts of marketing or random acts of visibility.
Everything serves a purpose; they track, double down on what’s actually working and eliminate the fluff.
So maybe that’s your question heading into the weekend:
Where in your business are you moving just to move?
And where are you building real momentum?
Because the results — and the freedom — live in that difference.
