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The Lifestyle Edit

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The Lifestyle Edit CEO Naomi Mdudu

We are here to support you in creating a life and career you love.

I walked away from my fashion editor role at a big newspaper in London to launch my business. It was the role I’d spent my career working towards. I travelled the world, I interviewed people I never dreamt I’d be able to, I made a decent living and had all the perks that come with a corporate job. It felt like all the hard work up to that point had amounted to something. Only, it was enough.

I found myself working 12-14 hour days, and often weekends, to create content I didn’t believe in. By the end, I was just going through the motions every day and worse still, I was burnt out.

The Lifestyle Edit CEO Naomi Mdudu

In leaving, not only was I giving up the perks of the corporate world (goodbye pension and health insurance), I was also saying goodbye to a consistent paycheck and the prestige that comes along with working for a big newspaper. 

I can’t tell you how many times I played out all the ways things could go wrong. Then, one day, a friend sat me down and made me work through the worst-case scenarios for each of those situations. What if the business failed? I have a degree, countless years of publishing experience, and now know what it means to start and run a business, all of which would help me find something knew. And what would people think? If they loved me, they’d support me as I figure out my next move.

Going through that process was a big lesson for me and one I constantly remind myself of. It showed me that the worse-case scenario isn’t all that bad. Knowing I’d always be able to survive, even if I did fail, took the fear out of venturing into the unknown…

The Lifestyle Edit CEO Naomi Mdudu

I started The Lifestyle Edit because I believe we all deserve more.

Launched in 2015, I wanted to offer what I thought was missing in the media world: a space that truly celebrated the dynamic female founders operating behind the scenes of some of the most interesting and forward-thinking businesses.

For so long when female entrepreneurs have been featured, it’s always been centered around grueling morning routines, wearing a lack of sleep and self-care as a badge of honour, and a focus only on the peaks of their careers.

We focus so much today on the peaks of people’s career.

The Lifestyle Edit CEO Naomi Mdudu

I’m interested in the factors that have informed their decisions; the mindset changes they’ve had to adopt to achieve their full potential; and also the strategies they’ve learnt for overcoming bumps on the road.

For all of us still trying to figure things out, it’s important to be reminded that the women we admire most started from somewhere and are still figuring things out, too.

My goal is to live by design, not by default. Living my best life means working on my own terms. I’m not interested in having the most followers on Instagram or being considered the number one in what I do. Don’t get me wrong, who doesn’t want to be recognised by their peers but that’s not the thing that gets me out of bed in the morning.

I started my business because I want to support women like you. Yes, YOU with the big dreams and ambitions to make a difference and cultivate a life on your own terms. That passion is what makes the long hours and hard work worth it.

Passion is what got me started and gave me the boldness to leave my job and pursue my business full-time just a little over two years ago.

The Lifestyle Edit CEO Naomi MduduBut a clear business strategy is what has kept it going.

I learned very quickly that without doing research and educating myself on the business side of entrepreneurship, I wouldn’t be able to make ends meet and serve you in the way I want to.

I was in the red for the first six months of my business. I spent hours searching for helpful resources to point me in the right direction, but struggled to find anything that broke things down and truly added value. I figured things out by trial and error. And as I came across women who had mastered some of these entrepreneurial pillars, I shared their stories on The Lifestyle Edit and implemented their strategies into my work.

And that’s when my business began to grow and evolve.

Today, I feel more comfortable and secure than I ever have. In fact, I’m more comfortable about where my next paycheck is coming from now that I’m my OWN employer. There is no annual salary placing a cap on my earning potential. There’s no fear of being made redundant by no fault of my own. I get to choose whether I feel like working from home in my yoga pants, I work out in the middle of the day, I wake up in the morning feeling pumped up and inspired about the possibilities and feel like the work I do is contributing to something rather than just adding to the noise. I overwork because it doesn’t feel like work and I honestly haven’t been happier. My successes, on the most part, boil down to me and that, is one of the most liberating feelings in the world.

Now, my passion is two-fold. It started as a love of sharing the stories of these accomplished women but it’s grown to a love of helping creative entrepreneurs avoid the pitfalls that I made and save time in turning their creative talents into successful, profitable companies.

If you’re feeling stuck and need pointing in the right direction or you know that you’re holding yourself back from taking that big leap, I want you to know that I’m here for you and you don’t have to do this on your own anymore.

Ready to shine?

It’s time to stop dreaming about cultivating a life on your own terms and start making things happen.

I’ve seen women in our community quit their day jobs, launch freelance businesses with waiting lists or companies that create products or services that truly resonate with the people they’re trying to connect with.

But much more than that, I’ve seen them grow and overcome the fears and mindsets that have been holding them back, and truly take ownership of their gifts, strengths, and creativity along the way. 

Choose more.

Everything we do is about helping you choose more.

More focus. More freedom. More impact. More joy. More fulfilment.

Less stress. Less overwhelm. Less self-doubt. Less imposter-syndrome.

Forever rooting for you,



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