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Naomi MduduThe Lifestyle Edit was created as a space to spark real, candid conversations amongst creative female founders. Since inception, we’ve made it our mission to tap into our community of trailblazers and give them a platform to pay it forward and share the strategies behind their success. Now, hundreds of thousands of women come here for inspiration, action steps and support on everything from visibility, marketing and branding to advice on getting into a state of flow and tips on how to cultivate a growth mindset.

Outside of the content we produce, we are a community first and foremost. We believe that magic happens when you put a group of a dynamic go-getters in the same room so the TLE umbrella now includes a quarterly supper club series, hosted in London and New York, along with pop-up co-working days and our ongoing entrepreneurship retreat.

I spent the majority of my career working as a fashion editor in national newspapers in London where my true education came from navigating the delicate balancing act between the storytelling of editorial and the commercial engine that kept that possible. As a business strategist, I’ve worked with some of the leading names in the fashion and lifestyle industry on creating compelling campaigns and activations and now make those strategies and insights available for the start-ups and solopreneurs that need them.

Today, entrepreneurs hire me as a business coach to provide them with the clarity and action steps necessary to grow and scale their businesses. My super power lies in taking the product or service you’ve worked hard to create and giving you the tools you need to stand out in a crowded market so that your ideal clients can find you.

I didn’t always have this business though. Just a few years ago, I had what, on paper, was my dream job. I travelled the world, I interviewed people I never dreamt I’d be able to. I made a decent living and had all the perks that come with a corporate job. Only, it was enough.I found myself working 12-14 hour days, and often weekends, to create content I didn’t believe in. By the end, I was just going through the motions every day and worse still, I was burnt out. It was through following a hunch and taking massive action to turn my idea into a reality that led to the multi-six figure business I’m running today.

I’ve been able to transform my life and my income through entrepreneurship so it’s my mission to support as many women as possible to do the same.



“I discovered TLE one afternoon after being made redundant. I had always had a successful and steady career and had suddenly found myself at an unexpected crossroads not knowing which way to turn. The beauty of TLE newsletters are that they give you a great insight not only into the high’s (and low’s) of other women’s careers and how they made it up the proverbial ladder but they also shine a light on other jobs that you may not have thought about before. My career is now back on track but eventually I hope to have my own business and platforms like TLE are where I will turn to for advice! If you’re looking for something refreshingly honest, totally relatable and bursting with career inspiration this is for you!” – Francesca Leach

“The Lifestyle Edit continues to be my lunchtime treat of the day – that quick 30 minutes I do get spare is spent digesting a new article or reading an old gem. The are so many interview-led sites out there these days but Naomi manages to select a great variety of intelligent and empowered women and further to that, asks the questions whose answers you actually want to hear. It’s so refreshing to hear these incredible women delve deeply into real business/ personal issues rather than superficial. I also often get asked questions about tips on starting a business and one must be for people to head to The Lifestyle Edit and read the incredible variety of information you can get!”- Pampelone founder, Holly Scarsella

“To me The Lifestyle Edit represents success for working women in the most modern and truthful way, showing how it means many things – from freedom to inclusiveness and confidence to community – not just individual corporate status.  TLE is as joyful as it’s refreshing – it’s a much needed, well rounded new champion for women in all avenues of work.” – Legology founder, Kate Shapland

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